Aberdeen FC has announced a collaborative and innovative partnership with leading energy brand Swire Energy Services and Dubai City Football Club which will see the Club deliver its inaugural International Training Camp.
Taking place in January, while the first team squad is visiting Dubai for its Winter Training Camp, the exciting initiative will create opportunities for Dubai City Football Club Academy players the to be coached ‘the AFC way’.
In a unique move, which will see AFC develop its brand and professional coaching programme in the Middle East, prominent AFC Youth Academy coaches will deliver a three-day training camp, sharing best practise and club philosophies with DCFC, while simultaneously offering a platform for Swire to engage with the club’s global fanbase and drive local community engagement.
Commenting on the partnership, AFC Commercial Director, Rob Wicks, said, “We are delighted to be working Swire Energy Services, another high calibre brand and global team player in the energy industry, as we look to deliver this innovative new International Training Camp in Dubai.
“This new relationship creates opportunities for children in Dubai to receive first class training from experienced Aberdeen FC Youth Academy coaches, while those participating will receive a visit from the players and the management team during the event. It will also provide a global platform for both Aberdeen FC and Swire Energy Services to further establish our brands across the region whilst helping to foster new relationships".
Swire Energy Services Middle East General Manager, Jonathan Hughes, commented on the partnership, “The UAE forms an integral part of the global growth of our business and we are committed to ongoing investment in Dubai and the region as a whole. This partnership will bring together the best of Aberdeen and Dubai and help cement the already close relationship between the two cities.”
Alister Beck, North Sea General Manager for Swire Energy Services, added “Having been established in Aberdeen over 40 years ago, it is great to be able to bring part of Swire Energy Services heritage to Dubai. This is a fantastic initiative and we are delighted to be working with the clubs, supporting local children across the city.”