The global launch of a significant new product line will be the key topic for discussion when Swire Energy Services brings its international team to AOG 2014 in Perth from February 19 to 21. A number of senior executives from the UK and Singapore will travel to Perth to discuss current Australian growth plans and to launch the company’s innovative Track and Trace solution, OverVuTM. Swire Energy Services' Australasian General Manager, James Parsons, will be joined at AOG by the company's UK-based Chief Operating Officer, Richard Sell; the General Manager, Track & Trace Solutions, Nick Coaton; and Singapore-based Regional General Manager, Asia Pacific, Troy Brice, at the Perth Convention Exhibition Centre. Swire Energy Services, which made its appearance in the Australian market in 2008, has invested millions in the Australasian region over the past two years, including the construction of a 20,000 square metre supply base at the Gap Ridge Industrial Estate in Karratha in Western Australia’s north-west. Commenting on Swire Energy Services’ plans for Australasia, Mr Parsons said the company’s success and commitment to its customers has been demonstrated through securing long-term contracts, expanding operations in Darwin, Melbourne, New Zealand and the construction of the new operational support facilities in Karratha. “Having identified Australia as a key strategic hub for the oil and gas industry in this region, Swire Energy Services has increased its sales and operations support team, established a dedicated customer service team and expanded its fleet considerably over the last few years,” the Australasian General Manager said. James Parsons says that at the same time, local clients are being introduced to a number of new products and services including Swire Energy Services’ innovative OverVu track and trace solution. “We are very excited to be introducing OverVu to the Australian market at AOG 2014. This solution will enable our customers to make better and more accurate business decisions that will save time and reduce operating costs by managing their assets more efficiently. “This will be achieved through the capture and processing of high fidelity real-time location-based data associated with and specific to each asset and contents. This yields enhanced business process analysis, warehouse and materials management and automated process monitoring.” Mr Parsons says developing innovative solutions enables Swire Energy Services to provide additional value in comparison to its competitors. “That is the dynamism that we want to bring into the industry and we want our customers to understand that that is where we are going. We want to work with our clients to achieve their goals, and not just be seen as another supplier to them.” The Company has also recently been accredited by the National Association of Testing Authorities (NATA), which allows not only in-house unit certification but enables Swire Energy Services to offer external inspection, maintenance and testing services. “Within Australia we have a very good footprint, and we have all our own employees on the ground and we like our customers to know that we are dedicated to them,” he said. Swire Energy Services is the leading global supplier of cargo carrying solutions, modular systems, offshore aviation services and fluid management to the oil and gas sector. Globally, the company has around 1,000 employees, and 60,000 cargo carrying units that supports the world’s largest fleet of DNV 2.7-1 and EN 12079 rated equipment.